Life Coaching for Conscious Change-Makers.

The Death By Lycra Collective coaches individuals how to practice vulnerability, find their authentic voice and uncover where their passion and purpose collide.


The Death By Lycra Wellness Modalities:

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Wellness Gifts:



Are you dreaming of taking your business to the next level? 

Do you feel stuck, confused or overwhelmed with how to build momentum, take the leap in your business or how and what to focus on one thing at a time?

Are you unsure of how to bring your vision to life? Do you find yourself stuck in a cycle of doing courses, looking for that one framework that's going to help you move forward but end up poorer and still feeling no closer to your goals? That's because it's time for you to create your own framework. 

1:1 coaching

Are you a change-maker, visionary, leader, entrepreneur, healer or wellbeing practitioner who wants to make a difference in the world? 

Are you ready to unapologetically pursue your dreams and make them your reality? 

Are you ready to take the necessary steps to change how you currently feel about yourself and your life? Are you ready to meet yourself, your edges and to live life as the real you? Are you ready to embody your purpose?


NEW to coaching?

What's with this buzzword 'coaching' that everyone keeps talking about? Why does everyone suddenly have a 'coach' or 'mentor'? And is it even a thing?

If you're curious to find out what coaching and mentoring really is and how it might be able to help you then:

I’ve been having coaching with Frou for over a year and I’ve loved every session we’ve had. She has an immense knowledge of psychology, what makes people tick and her sessions are always filled with inspiration and laughter.

I love how she encourages her clients to not take themselves too seriously and to try new things. Frou is a beautiful soul with a vibrant, caring energy. A wonderful coach.
— Cassie Hancock,

Hey you, I'm Frou, (Pronounced Fr-oo)


I’m an internationally certified life and biz coach. My work is about igniting the mind, body and soul of visionaries, change-makers and wellpreneurs. I guide, mentor, coach and personally cheerlead well warriors as they begin the best and most rewarding conversation of their life.


I believe coaches are no longer being called to deliver a neatly packaged solution for a one size fits all market, but to work more deeply, soulfully, collaboratively, and to create space and connection to better enable our clients to come home to themselves.