Interested in Becoming a Life Coach?

Read on to find out about my own personal life coaching journey, where I studied and what the key decision makers were for me when it came to finding the right course. You can also find out about the freebies that I offer if you do decide to continue down the path of self discovery and become a life coach. 


Beautiful You Life
Coaching Academy


Are you a passionate self development junkie?

Are you the go-to person within your friendship group and in your family that people just seem to gravitate towards to talk about their problems?

Do you enjoy helping others find solutions and create meaningful change in their life?

Are you looking for more meaning, connection and deeper friendships in your life?

Then Soul Warrior, you're in just the right place!


What is Life Coaching?

If you're new to life coaching and would like to know more, head over to my 'start here' page where you can find all about what coaching really is.


Why Beautiful You Coaching Academy?

Founded by Julie Parker, The Beautiful You Coaching Academy is a heart centred and people focused business that aims to make a difference in the world and in everything they do.

The course is for “people just like you – people who want to make a difference, see others grow and shine, work with people they love and feel connected to – and yes – create their own business and a life they love.”

The course is broken down over 6 months where they not only teach you how to become a skilled and effective life coach but they teach you how to tap in and lead with your heart. And I truly believe, that you wouldn't be here reading this Well Warrior if you weren't aligned and connected with that heart centred purpose.

To make it easier for you, I've written my top 6 reasons for why I chose BYCA:



Everyone who has anything to do with Beautiful You, whether they are a previous student, trainee or member of the team, they all have one thing in common; their passion for Beautiful You, their passion to help others and their passion to build a life and a business that they love. And trust me when I say, it's contagious!

Soul Journey

I'd been looking at lots of different coaching schools and academies but none of them really 'stuck', they didn't feel like me. They felt too corporate, too 'beige' and not soulful enough. Whilst I was very early on in identifying this as a call to do 'soul work', I instinctively knew I wanted more from this experience. More than I had ever experienced before. After many nights surfing that world wide web, I stumbled across Elizabeth Rose and found myself reading her experience on BYCA (much like I hope you are doing now on my page 😊), many page hops later, I was on the Beautiful You website devouring the content and soaking up the heart filled images. I knew immediately that was the school for me, and I signed up there and then. That was 2015. I started the cohort of October 2015, graduating in Bali in April 2016.

Certified Coach

When you graduate as a Beautiful You Life Coach you have the option to apply to become a certified coach. This means that your business is featured on the BYCA database of certified coaches. There are a strict set of guidelines to follow if you want to become certified but one of them is having coaching yourself with an already certified coach - I did mine with the incredible Jenny Orenstein. It was really important to me to become a certified coach so that I too could go on to help others interested in becoming a life coach with their own journey and to be able to answer any questions they may have.

Learning and Theory

When I signed up I had no idea who I wanted to coach, what my business would look like or even how I was going to make any of it happen. Beautiful You lays down the foundations to make all that thinking, dreaming and doing possible. You learn so much more than just the key core fundamentals of life coaching but incredibly important things in our online world such as branding and online presence, building partnerships and relationships, list building and public speaking.

Practical Skills

There's also a lot of practical skills to gain and input from you needed in order to complete the course. You have your own manual and workbook that you complete homework in, are part of the FB group for that cohort, join the live coaching calls and participate on the online programme. It's the perfect blend of theory and practical skills


This is a big one! Through Beautiful You I have met some of my closest and dearest friends. People who inspire me each and every day to be a better version of myself, who understand the need and the want to serve the world, who offer you unwavering support, love and cheerlead you from the sidelines not only through out the course but even more since finishing. If you're looking for your tribe - you will find it here!


If you'd like to read more about my experience of becoming a Life Coach then you can read more here or if any one this resonates with you and you're ready to jump in and sign up, then as a proud Beautiful You Life Coaching Affiliate I offer a collection of beautiful referral bonuses for those who sign up to the Beautiful You Coaching Academy using my affiliate link.


Want Access to Free Coaching?

As a certified BYCA graduate and proud affiliate, you can access FREE coaching with me when you sign up through my link. 

I am so excited to be able to offer you the following bonuses:


Free Consultation

Let's chat about any questions you may have about the course from someone who's actually done it and is living, breathing life coaching ever since.

Death By Lycra Starter Kit

Filled with nourishing goodies to help you on your coaching journey.

Three Month Coaching Series with me.

This six-session coaching series with me can be used during or up to 3 months after you complete your coaching training. As a certified coach, this means you can use our time together towards your own certification application. 

Unlimited email support

Between sessions and worksheets as we progress through the series - it’s amazing how much can be shifted by email alone.


Accountability buddy and personal cheerleader

I've got you.

Together, we're going to take a look at life above and below the lycra. 


And don't forget, you must sign up through my link in order to claim your bonuses. Make sure mine is the last link you click or you may miss out.

Death By Lycra freebies to help you on your entrepreneurial wellness journey!

If you'd like to find out more about the Beautiful You Coaching Academy or about any of my affiliate bonuses then drop me an email to or book a time for us to chat here:


Institute for the Psychology of Eating.

I've always been curious about the power of the mind when it comes to nutrition, wellbeing and health. Following my own health journey, I wanted to learn more about the link between the psychology of eating with the science of nutrition so I could better serve my clients but also understand my own patterns and behaviour when it comes to the minefield that is eating. I felt compelled to understand the powerful and intimate connection between the mind body and food.

I chose to study at the Institute for the Psychology of Eating as it's at the forefront of holistic nutritional healing and is changing the way we understand food, weight, body image, holistic nutrition, and health. The course content spoke to my heart and aligned with my vision for my life and my business.

For access to the ultimate health coach formula workshop then click here.

To have a closer looks at the EPCC application then click here.

If you have any questions about IPE or becoming an eating psychology coach, feel free to email me or catch me on my social platforms @frouwilliams or @death_bylycra